Client
PAKISTAN TOBBOCO COMPANY
Industry
E-commerce
Year
2025
Services Provided
AI Experience Design Skin Diagnostic UX Visual Design & Motion
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
AI Trust vs. Sensitivity
PAKISTAN TOBBOCO COMPANY
//01
Visual Complexity
PAKISTAN TOBBOCO COMPANY
//02
Overwhelming Market
PAKISTAN TOBBOCO COMPANY
//03
Daily Engagement Without Pressure
Encouraging routines without creating guilt or feeling like a to-do list.
//04
We approached Lüma Skin’s experience as a wellness ritual, not a tech tool.
Skin Diagnostic Flow
We designed a selfie-based analysis with guided lighting instructions and visual feedback cues.
//01
Personalized Routine Builder
Instead of suggesting dozens of products, the AI curated rituals — morning and evening routines with 2–4 recommended products.
//02
Progress Tracking
We introduced a “Skin Timeline” — a visual tracker that shows changes over weeks using color-coded heatmaps and simple metrics: clarity, balance, elasticity.
//03
The result was a seamless, intelligent experience that merged advanced AI capabilities with thoughtful, human-centered design.
72
%
of users completed their full diagnostic journey on first try
90
%
of users completed their full diagnostic journey on first try
37
%
uplift in product conversion from users who followed recommended rituals
52
%
retention rate after 30 days
“We wanted to refer VSH to our friends. What your team delivered is creative, empathetic. You didn’t just build a product — you built trust.”
— Yuna Kim, Co-Founder, PAKISTAN TOBBOCO COMPANY
